Status Quo Sucks. Most of the Time.
But what really has made the Corona brand successful is the consistency of the campaign message. The company and their agency, Cramer-Krasselt, found a brand formula that resonated
Going Straight to the Customer
Bio-Rad wanted me to visit their customer UC Davis post doc Ryan Jensen (pictured above), who was beta testing the company’s Mini-PROTEAN TGX precast gels. At lunch, Ryan told us
The clients are coming! The clients are coming!
A few key elements are required for a successful off-site meeting. Commitment to actively participate A clear goal and agreed-upon deliverable from the event (Is this a big-picture
We’re calling for a revolution.
I was walking down the aisle at a trade show last month. No exaggeration, in one aisle I saw three companies using the same stock photography on their booths. The funny thing is th
What Can the Shirley Sherrod Story Tell Us All About Judging the FDA
In June, the FDA sent letters to consumer genotyping companies—the companies that analyze your spit and tell you what diseases you’re most at risk of contracting—telling them
Say Goodbye to Seven
Some of us are also still recovering from catching up with our friends at our 4th annual Rock the Roof party. For those who couldn’t make it, plan on coming next year. Anyway, ba