We aorta tell you…

That Chempetitive Group is now CG Life.

Life evolves. And so must we.

When we started Chempetitive Group almost 15 years ago, it wasn’t just about providing marketing communication services for the life science industry. We started Chempetitive Group to offer a truly different agency experience. One that goes beyond the “client.” One that truly connects with people. That’s what mattered then, and that’s what matters today.

Over the past several years, we’ve done exceptional work. But more importantly, we built some great friendships. We’re fortunate to do what we love, around people we love, for people we love. It sounds cheesy, but if you know us, then you know that we’re passionate people. Maybe a little too passionate. But it’s this passion, understanding, and a true connection to people that has led us to this stage of our evolution.

We also recognize that the line between life science and healthcare has also been blurring for some time, with laboratory discoveries having a direct impact on patient care. When scientists and clinicians work together, they are better able to develop technologies and treatments that significantly improve lives.

Why should it matter to you? Here are a few of the biggest reasons:

  • Campaigns are now informed by a medical advisory group.
  • Our scientific panel now includes researchers in translational medicine and diagnostics.
  • We offer inbound marketing tools, such as marketing automation, that seamlessly deliver relevant and engaging content to everyone from lab-based researchers to patient-facing clinicians.
  • We are investing in other value-added assets to make life a little more fun, including: a private bar, music studio, and bocce court.

Our love for science remains. But we’re focused on doing life—and all that it entails—right. We may have a new name and more colorful look, but in our heart we’re still the same passionate and nerdy marketers we’ve always been. Get ready for the next 15 years.

Please stop by for a hug. Or, a kiss hello from Jeff.


Murad and Jeff