Public Relations

Public relations is a powerful, yet often overlooked, component of effective integrated marketing communications campaigns, especially in the life sciences. We work closely with our clients to turn their science and innovation into PR stories. When used strategically, life science PR can cost-effectively reach and influence the right audiences for your marketing and business objectives.

We craft intriguing narratives that capture attention and drive target audiences to take action. We then work with scientific, trade and business media to share that story broadly. Our PR campaigns highlight product and company news, raise awareness of innovations and important issues, and position our clients as subject matter experts. We help to generate awareness of the key benefits of life science products and services, establish and maintain positive corporate images, and create interest among our clients' partners, customers, employees and investors. Then, we measure our results against business and marketing goals and improve our programs.

Our Public Relations programs generally involve:

• Communications strategy
• Media relations
• Social media campaigns
• Content development
• Crisis communications and management
• Article writing and placement
• Speaker's bureaus and speaker placement
• Materials development
• Media tour management
• Trade show support and special trade shows
• Grassroots/NGO outreach and communications
• Key opinion leader (KOL) programs
• Social media support