Advertising—Online and Offline

Don't advertise if you think it's going to make the phone ring. Strategic use of advertising can be a powerful way to enhance awareness of your company, strengthen your brand, and increase the effectiveness of sales and marketing efforts. Advertising as part of an integrated marketing and sales program can increase sales. Advertising takes time, and placing a few print and banner ads will not immediately fill your sales pipeline with leads. If you are committed to a sustainable advertising program, we will work with you to analyze your needs and help you design and execute a cost-effective print or online advertising campaign. We have close relationships with all major trade publications, and oftentimes we can pool our clients' advertising dollars together to negotiate very Chempetitive rates. In addition, we do not take agency commission. That 15 percent can be used for other lead-generating tactics.

Our Online and Offline Advertising campaigns generally involve:

• Competitive research
• Creative concepting
• Headline and copy development
• Creative execution and production management
• Media planning and negotiation
• Measurement and monitor