Philosophy

Our business is built on some pretty basic philosophies. Click on one of our tenets below for more information.

We are an extension of your marketing department.

Whether you have zero people or 100, we are part of your team. We can do that easily, because we’ve spent just as much time in-house as we have on the agency side. We truly do feel your pain and fit in your shoes comfortably. We promise not to invite you to lunch and then bill you for it. Oh, and media commission, you can keep that it’s your money.

We take a holistic approach.

Our strategy is simple. All tactics have to work together to increase touch points with your customers. So, before we suggest or get started on any program, we do our research (or read yours). Having a strong understanding of your audience, and how to reach your audience, is the core of any strong communication program. Even if we’re hired to focus on one element, we always consider the entire marketing mix before executing a campaign. And, we work well with others. Sometimes collaboration with other agencies actually leads to a stronger product.

We’re fixated on ROI.

The concept that marketing should increase sales has gotten lost somewhere in the space-time continuum. Marketing is an investment, not a cost center it must deliver a positive return. Unfortunately, budgets have a habit of contracting. It’s critical that your program can defend itself through measurement. So we take a very scientific approach to marketing. We start by asking upfront how success will be measured. Then we track the program every step of the way, tactic by tactic. Next, like all good scientists, we adjust the variables and improve the efficiency of our operations. This continuous improvement process leads to success for both you and your company.

We aim to align sales and marketing.

For a communication program to be successful, it has to be aligned with sales. The two functions work together and lead to a better product. And, if you get sales involved, you will avoid the “I don’t like this color” conversation after launch. Bottom line, your program can generate leads, but if sales is not in the loop, then you’re wasting time and money.

We think differently, and we’re not afraid to get aggressive.

Life science marketing needs to grow up. In our opinion, scientist in a lab coat holding what could be a lethal blue liquid, against the light, is overdone. The audience is desensitized by the same old stock images. We, on the other hand, think differently. We start off by understanding your audience, what motivates them as individuals, and then develop concepts. You’ll see from our work, we like to get aggressive, but not obnoxious. We want our clients to stand out from the crowd, not get lost in it.

We embrace speed-to-market.

Our industry is highly competitive. Staying top-of-mind involves being dynamic and attuned to the industry. Sometimes, months of planning is just not an option. We appreciate your sense of urgency and we embrace speed-to-market. We are very adept at developing and launching full-blown campaigns in a matter of weeks. We’ve done it before, in the same industry, several times. There’s no learning curve, so we hit the ground running, fast.

We excel in an open, collaborative, fun environment.

Maybe we’re crazy, but we want to love our jobs. It’s not that difficult if you like the people with whom you work. Whether it’s internal or external, we strive for open and collaborative working relationship built on mutual respect. Over the years, we’ve established some really strong relationships. It’s these associations that force us to excel and go above and beyond to deliver an outstanding product. And, working with and for our friends is just more fun.

We’re focused on your long-term growth.

As you can probably tell, we are not a transactional agency. We serve as an extension to our client's teams, and we take that responsibility seriously. Our job is to help build brands and grow businesses. That doesn’t happen overnight. It takes time, and we want to be there every step of the way, monitoring, adjusting, and contributing to “true” measurable growth.